Online Shopping in India is evolving fast and has the potential to grow exponentially, with internet penetration growing far and wide. The primary hiccups that online shopping faced – like poor online shopping experience and skepticism surrounding the security aspects of e-commerce, have been taken care of. The Indian buyer’s mindset is changing and it’s changing fast. The traditional Indian mindset about shopping is conservative. Consumers want to touch and feel the product before buying it, and also make sure that they get the best bargain, the best deal. But with modernization and the ultra-fast pace of life today, the scene has changed. The constraint of time is one of the big reasons for the increasing dependencies on Online Shopping – just click and buy! Sending a friend a gift, all packed and delivered at his doorsteps from the comfort of your living room is just too hard to resist. It is needless to say that Online Shopping has been revolutionized by the presence of a large number of Online Shopping Store / Portals in India that offer a wide variety of products. And it doesn’t stop with variety, today there are online shopping portals that offer discount after-sales rates, free shipping all over India and even a fair return policy. There is around more than 600 online shopping store in India alone. E-commerce has flourished so much and it’s indeed a difficult task to figure out which site is reliable and which is not. Here in this article, we will tell you the best online shopping store and which online shopping store is highly recommended to the customers. 

1. Amazon India

The top of the lot is Amazon India. It is beating all other e-commerce portals, as per SimilarWeb. Amazon launched its India website in 2013, just six years after Flipkart. A mean fight ensued, complete with mega ad spending, localization, and billion-dollar checks on both ends. Amazon seemed to be winning the desktop war. According to SimilarWeb rank of Amazon in India is with 90.30 million desktop visits in December.

2. Flipkart 

The king of the Indian online shopping store holds the second position in website popularity. Flipkart insists that it is because it is pushing more towards app transactions.  Only because of this Flipkart beats Amazon. Many industry analysts think mobile e-commerce is the way to the future. It is too early to discount website business. Flipkart, valued at around US$15 billion and leading the online store pack in the country, but is under pressure to maintain its lead as Amazon. According to SimilarWeb rank of Flipkart in India is with million 76.90 million desktop visits in December.

3. Snapdeal 

Snapdeal is the self-professed online store of India.  According to SimilarWeb Rank Snapdeal takes the third spot after Flipkart. Founder and CEO Kunal Bahl had said he is building the company modeled after Alibaba. He also mentions that a technology platform that brings sellers and buyers together, rather than an E-Commerce site. Now, Indian laws make it mandatory for most online shopping sites to operate as marketplaces. Snapdeal holds 44.40 million desktop visits in December according to SimilarWeb Rank.

4. Jabong

If we talk about online clothes store, Jabong holds no. 1 rank.  Jabong Fashion & Lifestyle Store offers you a great discount on all listed product. They offer a wide range of products from Apparel to Home needs.  Once caught up in management changes and other problems, Jabong now seems to have found its balance. It is, however, still lagging behind rival Myntra in the sector. Myntra does not have a transactional website, so it’s not featured on this list. According to SimilarWeb rank Jabong with 68.10 million desktop and mobile visits in last December.

5. Alibaba

It may surprise you when you see Alibaba a Chinese online shopping store is doing a commendable job in India. Alibaba does not have an Indian website, and one does not see ads asking Indians to buy on Alibaba. But Indian customers here have long discovered the benefits of getting electronics and bulk purchases.  Alibaba not only an online store but it is an online megastore. It’s shipping via Aliexpress is gaining popularity day by day. According to SimilarWeb rank in India, Alibaba has more than 30 million visits in last December. 

Today consumers are looking for really good deals and they cannot be fooled. If the Online Shop retails are able to provide value, quality, after-sale support, timely delivery and reasonable deals people are willing to invest. Books and Gadgets being at the top of online sales in India, We know for sure that people are not only warming up to online shopping but embracing it with both arms.

So no surprise that online retail in India has seen a 30% increase year on year from the last few years. With India poised to have one of the largest net users by 2018,  the growing economy and worsening traffic conditions; we certainly would have more online purchasers in India.