In this globalized world, electronic marketing is a great revolution. Over the last 10 years, maximum business organizations are running with digital change. Online shopping or marketing is the use of technology for better marketing production. And retailers are devising strategies to meet the demand of online shoppers. they are busy in studying consumer behavior in the field of online shopping, to see the consumer attitudes towards internet shopping. Therefore we have also decided to study custom’s behavior or attitudes towards online shopping and specify the factors influencing consumers to shop on the internet or we can say online shopping.

Online shopping is the process where customers having different domains directly buy goods, services, etc. Online shopping is the process of directing the selling of goods and services from merchants who sell on the Internet. Sellers can visit web stores from the comfort of their homes.  Customers buy a variety of items from online stores. You can buy books, software, clothing, health insurance, household appliances, toys, and hardware are just some of the thousands of products from an online store. Many people choose shopping online because of the convenience. Online shopping gives you the freedom to browse through endless possibilities. Not only these even offer attractive cashback and discounts.

Here this article will tell you what customers think about online shopping and what challenges he faces and what kind of benefits actually happened to customers. 

Reasons why Customer love online Shopping?

1. Online shopping store gives you an opportunity to get beyond the shelf space issues and include more inventory into your business. Today most people seek for brands online instead of stores. They have more product variations, availability, sizes, etc. For example, if we talk about, this company Amazon started as an online bookseller. But today we all can see it sells everything from clothes, watches, bags, shoes, to even peanuts. Anything you want you to go to Amazon.

2. Today, very few people actually make the purchase from physical stores. They just go to stores to just check a product, its size, quality, and other aspects. But they loved to order online. These kinds of customers tend to look for the same product online instead. The reason is the expectation of competitive pricing. These customers are commonly known as bargain hunters. You also have an option if you can offer competitive pricing for your products as compared to that at the physical stores. You could also choose to put a few products on every range, on sale to draw the attention of bargain hunters.

For example, Snapdeal offers a ‘deal of the day’ in which the pricing of products is considerably low as compared to other than you just go with that deal instead of costly in stores. That’s why customers think they are bagging a good deal, and the sense of urgency around the deal increases the number of conversions.

3. If we talk about Internet Retailer research, 62% of Customers look for online reviews on a product or service before purchasing it. This number only supports the importance of social proof for e-commerce websites.

On the other side in physical stores, it is impossible for a shopper or buyer to know what other customers are saying about the products. Salespeople only ensure they hear nothing but good. And that’s another reason, why they love shopping online. Offer reviews, ratings or customer’s point of view for products and display them clearly on the product pages. A customer often believes that the better the rating, the higher are the chances of it sell.

For example, Amazon-like online shoppers display their product ratings right below their name and above the price. 

4. Going from one brand store to another can be really boring. On the other hand, switching sites to compare prices of products from different brands is much easier. For a minute if you don’t consider the reviews given on different online stores, prices are the next thing that customers search for. The best way of dealing with this is by displaying an original price. For example, if you are looking for a winter sale and easily you got them to ensure you display the original price, the percentage of you’re offering and the new price on the product pages.

5. Traveling to store that aren’t close by just because you want to purchase from a certain brand, can be a headache. That is the reason why most customers attracted online stores. Online shoppers now keep the delivery information absolutely clear and in a well informed-manner also the main reason for a customer to purchase online. Now it is possible, give them the ability to choose their delivery date.

Online shopping is becoming more popular day by day with the increase in the usage of the World Wide Web known as www. Understanding customer’s needs for online selling has become a challenge for marketers. The challenges we face that is trust upon the product. Understanding the consumer’s attitudes towards online shopping, making improvement in the factors that influence consumers to shop online and working on factors that affect consumers to shop online will help marketers to gain the competitive edge over others. In last, having access to online shopping has truly revolutionized now and it influenced our society completely. This use of technology has opened new doors and opportunities that enable a more convenient lifestyle today. Variety of thousands of product and its quick service and reduced prices were significant ways in which online shopping influenced people from all over the world. However, this concept of shopping on the internet led to the possibility of fraud and the pirated version of branded product conflicts.  Unfortunately, it has shown that it is the possibility of crime in the system rises more and more. Criminals can access personal information. But luckily, today with privacy the latest features of technology, measures are being taken in order to stop hackers and criminals and access from inappropriate personal informational accessing private databases. 

Through privacy and security policies, website designers are doing their best to put an end to this unethical practice. Take caring for these precautions we can be sensible and society will continue to depend upon online shopping, which will allow it to remain a tremendous success in the future.